Advertising and Campaign Solution for 200+ Home Care Businesses

Over 120 artwork items produced each month
Secured brand consistency
Reduced outsourced artwork costs

Who are Bluebird Care?

Bluebird Care specialise in the provision of care at home across more than 200 offices in the UK. Bluebird Care provides millions of care visits at home every year.

Marketing Challenges at Bluebird Care

With over 200 franchises across the UK, Bluebird Care has grown to become one of the UK’s largest providers of home and specialist care services. The central marketing team are not only responsible for building the national brand, but they must also support each franchise owner with their unique local marketing needs. Central marketing often found themselves under resourced to assist franchise owners with time sensitive, but specialist artwork requests. Local advertising was a recurring challenge with often very little time available to create artwork and meet publication deadlines.

Advert Production

Brand Consistency

“We strive to provide the network with high quality marketing support, but the peaks and troughs of requests were a real challenge. Some months we could receive 20 or 30 requests for local creative support. Press adverts were the biggest challenge as they always require quick turn-around to meet deadlines. We needed to find a new way of working that supported the network and maintained the brand.”

– Rachel Hill, Assistant Brand Manager, Bluebird Care

The Solution

Variable-sized advertising
Posters
Social Media Assets
Banners
Campaign Materials

Franchise owners can now select from more than 40 design templates and create artwork in just a few minutes. A comprehensive range of pre-approved, on brand materials from posters and flyers to dynamic print advertising and social media graphics are available whenever managers need them.

Press Adverts

Recruiting for care staff in an ongoing necessity for many businesses and job sections in local newspapers and magazines remain one of the most effective ways to find candidates. Competitive rates for advertising in these publications are often only available close to the cut-off time for printing so artwork with very specific dimensions needs to be produced quickly to capitalise on the discounts. This used to involve the central marketing team having to drop other projects to manually change artwork in Indesign to fit the required dimensions. ROI360 now makes it simple for non-designers to type in specific dimensions and create adverts in just a few minutes.

Posters, Leaflets & Social Media

With ROI360 Bluebird Care teams can create tailored marketing from a suite of more than 40 pre-approved design templates. A bank of categorised images can be selected and pre-determined straplines offer flexibility while keeping the messaging consistent across the network. In addition to the templates which would traditionally be printed, ROI360 is also used to create consistent social media graphics to support local marketing on Facebook, Twitter and Instagram.

Locations and Output

A central database of location details allows franchise owners to quickly select the location they are featuring and all contact and location information is updated instantly. Users can also make selections about how they want to output the artwork. If it is being sent to a professional printer then crop marks and bleed will be added whereas if it is going to be printed in-house these printer marks will be removed. ROI360 can even output to image formats for social media assets.

“ROI360 has been a real success with the network. With over 100, brand approved assets created every month on the system it’s difficult to imagine being without it. Since we launched ROI360 we have been able to shift our focus from operational artwork creation for individual franchisees to more strategic and creative projects that improve the entire network.”