It is the job of the central marketing team to provide support to the dealer network to maximise brand exposure and sales.
Ariens dealers vary from exclusive Ariens only branded outlets to multi-brand, multi-service resellers. Few dealers have professional marketing or creative teams but many seek to highlight their own dealership brand over solely promoting manufacturers such as Ariens.
With a team of only 2 staff and a minimal dealer marketing budget, it was vital for Jef O’Riley, European Marketing Manager to find a scalable, cost-effective solution to cope with a wide range of dealer marketing requirements.
The Ariens Distributor Portal has grown from a simple point of sale ordering facility into a full dealership marketing facility. Everything from online advertising to clothing and exhibition materials complement sales sheets and point of sale materials.
Website adverts and point of sale materials provide controlled customisations of product choices with suggested straplines which can be edited by the distributor.
The ROI360 powered dealer portal has grown to incorporate additional dealer management facilities. An image library, information resource centre and co-op marketing fund claim form are all seamlessly available to dealers.
Annual Co-Op Marketing
Budget Maximised
Dealers Empowered
with Co-branded Artwork
POS Utilisation
by the Network
